Raznovrsnost prodajnih kanala

Naziv seminara: Raznovrsnost prodajnih kanala

Program na hrvatskom je samo na zahtjev

Obratite nam se u slučaju da ste zainteresirani za osposobljavanje u svojoj tvrtki ili želite organizirati osposobljavanje za vašu grupu slušatelja na vašom ili nekom drugom jeziku i/ili u drugoj zemlji.

Glavna tema: Marketing i prodaja
Srodne teme: Internacionalizacija poslovanja, Digitalna ekonomija

Kod seminara: WOC-004001-0001-HR

Mjesto održavanja: prema dogovoru s klijentom ili organizatorom osposobljavanja u pojedinoj zemlji

Drugi jezici: na zahtjev i uz prethodni dogovor

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Više o programu

With the online media influence growth on marketing and sales, the number of digital sales channels and the diversity of sales models are increasing. Moreover, classic sales channels are also changing and adapting their business models to digital trends.

The programme is intended for:

  • management staff who are in charge of business strategic planning in companies of any size;
  • staff who are in charge of organizing sales and other marketing and sales professionals;
  • international business professionals.

The purpose of the training is to provide knowledge on how to design, develop and implement a sales strategy using a variety of sales channels.

Innovation in services, combined with collaborative business models and the digital economy, bring major changes also in sales channels. This means that a company can decide between the traditional and/or digital sales channels and between the traditional and/or innovative collaborative business models when selling its products and services. A wide range of options for using different sales channels from a company requires regular monitoring of trends, innovations and knowledge of using modern sales channels and business models. As part of the training, participants will be acquainted with a wide range of options and at the same time trained to analyze these options and gradually introduce modern sales channels and business models into their own practice.

Among other things, we will answer the following questions:

  • How to analyze and decide on the most appropriate sales channels for each product or services group and for individual target markets? 
  • What are the differences in the usability of individual sales channels with regard to the activity of the organization and/or perhaps a group of products and services? 
  • What are the differences in the preparation of a product or service for one or another sales channel, and what is important in this regard? 
  • How to adjust business to modern digital trends and what additional skills and tools you need? 

These are just a few of the questions that will be answered at the seminar.

After the seminar, you will be able to:

  • understand the advantages and disadvantages of individual sales channels;
  • identify for yourself and your products and services a number of sales channels;
  • define or optimize the internal sales strategy and the necessary organization and steps for optimizing the use of available sales channels.

Main topic: Marketing and Sales

In our work we come into contact with numerous companies offering various semi-products, products and services that are intended for sale to commercial entities, the public sector through public procurement and/or final consumers. Many of these companies’ products and services are not ready in the shape or form that is suitable or appropriate for marketing abroad, namely due to a lack of certificates, unfulfillment of standards, unsuitable price policies, unsuitable packaging, competitiveness regarding the design and functionality of the product or service, in addition to many other reasons. Even companies themselves often do not have the proper internal organisation or have inexperienced staff when it comes to selling on foreign markets.

With the rise in online sales, online social media and analytical tools for monitoring sales and visitor behaviour on websites, marketing and sales have become significantly more complex. Today, that means that in addition to the traditional sales channels, there are a large number of possible online marketing, advertising, and sales channels, as well as a wide selection of associated software tools available.

Our trainings reveal various aspects of marketing and sales in the international context.

Courses on "Marketing and sales" are developed modularly, separately by individual types of communication and sales channels, by product or service groups, by individual markets and/or by other criteria and received companies suggestions. On the topic of "Marketing and Sales" we also recommend other courses, among others:

Depending on the interest of the participants, additional modules may follow.

Irena Rezec, M.Sc., MBA

IR 400x400

Irena Rezec is an experienced expert with more than 30 years of experience both in the public as well as in the private sector in Slovenia and abroad. She has gained experience and knowledge in the field of information solutions development, entrepreneurship, European and global business ecosystems, business collaboration and partnership approaches as well as in internationalisation of companies, all by obtaining the University (information systems) and Master's (international management) degree, by managing the Euro Info Cenre in Ljubljana (currently titled Enterprise Europe Network), by cooperating in various working groups in Slovenia and abroad, and within the last 16 years in the role of the Managing Director of the company WOTRA also by implementing a big number of consulting projects and seminars in Slovenia and other countries in the world. For the past 16 years, she has also regularly evaluated EU project proposals (EU H2020, URBACT, and other EU funds) in the fields of ICT and industrial clusters development, and occassionally in the field of urban and rural economic development.

In addition, she was in-depth training in:

  • collaborative relationships and partnership management (Rhythm of Business, OECD, Chamber of Commerce of Eastern Flanders);
  • open and systematic innovation (CREAX, ECSB);
  • digital marketing and online sales channels (Amazing);
  • regional economic development (Flemish Government, OECD, InWEnt Germany, Assembly of European regions);
  • quantum techniques (Tadej Pretner);
  • systemic dynamics in organisations - systemic constellations in business (a licensed faciliator certified by the Institute for Systemic Constellations Slovenia in cooperation with Bert Hellinger Institute of the Netherlands).

Among others, she is a member of:

  • Advisory Board of the Cluster House – an umbrella organization of the Balkan and Black Sea Cluster Network;
  • TCI Network – The Competitiveness Institute Network;
  • ERENET – Entrepreneurhsip Research and Education Network of Central European Universities.

You can contact the trainer via phone, no. +386 40 790 000 or via e-mail: irena / @ / wotra.com.

linkedin xing angellist    

In relation to sales channels, we also offer consulting services tailored to individual customers, among others:

  • reviewing the existing use of traditional and online sales channels and making suggestions for improvements;
  • designing and developing a marketing and sales strategy for an individual client, taking into account the diversity of sales channels, a particular purpose, product or service group, a target market and/or target group;
  • taking over sales network coordination and sales activities for all or a single market, and for all or for a particular sales channel.

For more information on our additional services, visit the WOTRA website.

Kontaktirajte nas

Obratite nam se u slučaju da ste zainteresirani za osposobljavanje u svojoj tvrtki ili želite organizirati osposobljavanje za vašu grupu slušatelja na vašom ili nekom drugom jeziku i/ili u drugoj zemlji.

Iz naše prošlosti

Interviews made with the Slovenian successful exporters

Insight into the seminar on »More Inspiration«         

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