U slučaju da se pripremate za pokretanje Kickstarter, Indiegogo ili bilo koje druge kampanje za masovno financiranje, imena onih koji redovito financiraju slične kampanje su izvanredno važna. Možete birati između dvije opcije, tj. (1) možete koristiti pouzdane vanjske pružatelje usluga koji će vam pomoći širiti informacije o vašoj kampanji kroz različite medije i najznačajnije sektore i tržišta, ili (2) možete pronaći pouzdan izvor informacija s bogatom bazom podataka onih koji su u prošlosti već davali podršku Kickstarter i Indiegogo kampanjama i provesti kampanju sami.

U slučaju da želite samostalno pokrenuti kampanju, preporučujem vam da koristite alate "Krowdster", među ostalima,

  • Crowdfunding Backer Directory s najvećom bazom podataka o Kickstarter i Indiegogo ulagačima u svijetu. Osim toga, te kontakte iz ovog direktorija možete koristiti i u kampanji na Twitteru..
  • Popisi medija koji se pojedinačno mogu sastaviti prema vašim odabranim kriterijima, npr. vrsta medija, zemlja (UK / SAD) i ključne riječi. Dok su Krowdster medijski popisi ograničeni na tržište SAD-a i Velike Britanije, mi u WOTRA-i možemo proširiti vašu kampanju među medijima zemalja Europe i zemalja jugoistočne Europe.
  • Distribucija priopćenja za javnost na pojedinačne internetske stranice američkih medija pokrivenih uslugama Krowdster, a EU i tržišta jugoistočne Europe mogu bit obuhvaćena WOTRA uslugama.
  • Twitter marketing, koji omogućuje automatsku distribuciju poruka putem Twittera ciljanim pojedincima i ciljano dostizanje aktivnih ulagača odnosno investitora u kampanjama Kickstarter ili Indiegogo.
  • Kickstarter ili Indiegogo ulagače možete dostiči i putem ciljanih oglasa na Facebooku pomoću alata "Facebook Audience".
  • Virusno natjecanje (viral contest), s kojim je moguće postići dramatično višu razinu odaziva zajednice (npr. pretplata na novosti) na društvenim medijima.

Kao što se može vidjeti iz gore navedenog, WOTRA može ponuditi niz dodatnih usluga koje nadopunjuju one dostupne kroz Krowdster. Što praktično znači da nudimo niz dodatnih usluga onima koji žele promovirati proizvode i usluge za različite namjene i tržišta, te u različitim fazama komercijalizacije, posebno na tržištima EU i jugoistočne Europe.

Slijedite gore navedene linkove Krowdster ili nas kontaktirajte za više informacija putem našeg online upitnika.

 

Preporučeno čitanje

Preporučene knjige početno se prikazuju na tržištu amazon.co.uk. Ali u nastavku možete odabrati Amazon web mjesto koje obično koristite u svojim kupnjama.

 

 

Kickstarter For Dummies

Crowdfunding Basics In 30 Minutes (In 30 Minutes Series): How to use Kickstarter, Indiegogo, and other crowdfunding platforms to support your entrepreneurial and creative dreams

Equity Crowdfunding: The Complete Guide For Startups And Growing Companies

How To Crowdfund On A Budget: A Semi-Quick Guide To Creating And Launching A Successful Campaign, And Asking For Dollars With Cents

Savjetovanje

We provide the following professional services to our clients:

  • help with realising your project ideas in accordance with the strategic development objectives of a certain organization;
  • identifying appropriate EU programmes and, if necessary, finding additional funding sources;
  • help with preparing project documentation that complies with conditions of the call and/or demands of other funding options;
  • project planning, management, monitoring and controlling project implementation;
  • professional advice about using the most suitable information sources, software and techniques throughout the process of preparing, implementing and monitoring a project;
  • integrating a certain project idea or subject matter into an organization’s strategy and vision and establishing links with local and foreign partners and experts;
  • developing and implementing a strategy for marketing project results.

For more information contact us by telephone or via the »Enquiry Form«.

Osposobljavanje

Trainings about European and other grants are only organized for closed groups on the request of an individual client. This means the content and duration are agreed with each client individually. We can alone or in collaboration with partners organize a half-day, one-day or a several-day seminar in the form of lectures and workshops at a location determined by the client and/or in combination with web seminars and consultations. At the client’s request this is often followed by mentoring during the preparation of the application file. Our main goals of such trainings, i.e. to teach clients to start thinking about projects independently, to know how to define them correctly as well as prepare and manage them, is thus achieved.

For more information contact us by telephone or via the »Enquiry Form«.

Korisni linkovi

O autorici

Irena Rezec, magistra, MBA

IR 400x400Irena Rezec is an experienced expert with more than 30 years of experience both in the public as well as in the private sector in Slovenia and abroad. She has gained experience and knowledge in the field of information solutions development, entrepreneurship, European and global business ecosystems, business collaboration and partnership approaches as well as in internationalisation of companies, all by obtaining the University (information systems) and Master's (international management) degree, by managing the Euro Info Cenre in Ljubljana (currently titled Enterprise Europe Network), by cooperating in various working groups in Slovenia and abroad, and within the last 16 years in the role of the Managing Director of the company WOTRA also by implementing a big number of consulting projects and seminars in Slovenia and other countries in the world. For the past 16 years, she has also regularly evaluated EU project proposals (EU H2020, URBACT, and other EU funds) in the fields of ICT and industrial clusters development, and occassionally in the field of urban and rural economic development.

In addition, she was in-depth training in:

  • collaborative relationships and partnership management (Rhythm of Business, OECD, Chamber of Commerce of Eastern Flanders);
  • open and systematic innovation (CREAX, ECSB);
  • digital marketing and online sales channels (Amazing);
  • regional economic development (Flemish Government, OECD, InWEnt Germany, Assembly of European regions);
  • quantum techniques (Tadej Pretner);
  • systemic dynamics in organisations - systemic constellations in business (a licensed faciliator certified by the Institute for Systemic Constellations Slovenia in cooperation with Bert Hellinger Institute of the Netherlands).

Among others, she is a member of:

  • Advisory Board of the Cluster House – an umbrella organization of the Balkan and Black Sea Cluster Network;
  • TCI Network– The Competitiveness Institute Network;
  • Association of Industrialists and Entrepreneurs of Slovenia which is a member of the ICIE Congress – International Congress of Industrialists and Entrepreneurs;
  • ERENET – Entrepreneurhsip Research and Education Network of Central European Universities.
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