T: +44 7943 616 399  |  T: +386 40 790 000

Online Social Media, Networks and Tools

Course Title: Online Social Media, Network and Tools - strategies of online social identity building

The programme in English is on demand only.

Contact us if you are interested in training in your company or want to arrange a training for your audience group in your or any other language and/or other country.

Main Topic: Marketing and Sales
Related Topics: Internationalisation of Businesses, Digital Economy

Seminar Code: WOD-004002-0001-EN

Venue: in agreement with a client or organizer of training in a particular country;
in general, it is possible to choose the online, on-site or a combination of both locations;

Other languages: on request and with prior arrangement


More About the Programme

Online social media and networks are becoming an indispensable communication, marketing and sales channel for each organization.

The programme is intended for:

  • directors and heads of individual departments;
  • management staff who are in charge of business strategic planning;
  • staff who are in charge of organizing sales and other marketing and sales professionals;
  • experts in PR, communication and marketing departments;
  • international business professionals;
  • individuals looking for partners, jobs, business opportunities.

The purpose of the training is to provide knowledge on how to design and build the online social identity of the company or organization.

The content of the seminar refers to making participants familiar with various social media and various strategies, techniques and tools to use those media in the most appropriate and effective ways.

Companies and organizations today face an unprecedented number of online social media, networks, and related tools. Through these media and networks, they search for or develop a sales network, search for answers to current issues, search for personnel, talents, looking for investors, etc. Companies through these links also communicate with partners and customers. For the company or organization it is important to use online social media and networks intelligently and systematically, and to integrate the strategy of building an online social identity with all functions, as well as with all other strategies in the company or organization.

Among other things, we will answer the following questions:

  • What should be the optimal share of the use of new media compared to classic communication, marketing and sales channels? 
  • How to use online social media, networks and tools for professional development, finding business opportunities, finding talents and ideas, marketing and sales? 
  • Who in the organization should use online social media, networks and tools, and for what purposes? 
  • How to measure the effects of regular use of online social media, networks and tools? 
  • Are there any differences in the usefulness of online social media, networks and tools depending on the company's activity or business type and/or perhaps a group of products and services? 

These are just a few of the questions that will be answered at the seminar.

After the seminar, you will be able to:

  • understand the strengths and weaknesses of online social media, networks and tools;
  • identify and transfer into your everyday practice, for you and your products and services, the most suitable online social media, networks and tools;
  • define or optimize the internal strategy of building an online social identity and the necessary organization and steps for the optimal use of online communication, promotional, marketing and sales channels;
  • estimate, what kind of knowledge still needs to be deepened as well as what new professions and staff would be needed to strengthen existing use of online social media, networks and tools or introduce the use of new ones.

Main topic: Marketing and Sales

In our work we come into contact with numerous companies offering various semi-products, products and services that are intended for sale to commercial entities, the public sector through public procurement and/or final consumers. Many of these companies’ products and services are not ready in the shape or form that is suitable or appropriate for marketing abroad, namely due to a lack of certificates, unfulfillment of standards, unsuitable price policies, unsuitable packaging, competitiveness regarding the design and functionality of the product or service, in addition to many other reasons. Even companies themselves often do not have the proper internal organisation or have inexperienced staff when it comes to selling on foreign markets.

With the rise in online sales, online social media and analytical tools for monitoring sales and visitor behaviour on websites, marketing and sales have become significantly more complex. Today, that means that in addition to the traditional sales channels, there are a large number of possible online marketing, advertising, and sales channels, as well as a wide selection of associated software tools available.

Our trainings reveal various aspects of marketing and sales in the international context.

Courses on "Marketing and sales" are developed modularly, separately by individual types of communication and sales channels, by product or service groups, by individual markets and/or by other criteria and received companies suggestions. On the topic of "Marketing and Sales" we also recommend other courses, among others:

Depending on the interest of the participants, additional modules may follow.


Irena Rezec, M.Sc., MBA

IR 400x400

Irena Rezec is an experienced expert with more than 30 years of experience both in the public as well as in the private sector in Slovenia and abroad. She has gained experience and knowledge in the field of information solutions development, entrepreneurship, European and global business ecosystems, business collaboration and partnership approaches as well as in internationalisation of companies, all by obtaining the University (information systems) and Master's (international management) degree, by managing the Euro Info Cenre in Ljubljana (currently titled Enterprise Europe Network), by cooperating in various working groups in Slovenia and abroad, and within last years in the role of the Owner and Director of two companies (WOTRA - Slovenia, WOTRA Universe - UK) also by implementing a big number of consulting projects and seminars in Slovenia and other countries in the world. For the past 16 years, she has also regularly evaluated EU project proposals (EU H2020, URBACT, and other EU funds) in the fields of ICT and industrial clusters development, and occassionally in the field of urban and rural economic development.

In addition, she was in-depth training in:

  • collaborative relationships and partnership management (Rhythm of Business, OECD, Chamber of Commerce of Eastern Flanders);
  • open and systematic innovation (CREAX, ECSB);
  • selling on amazon marketplaces (Amazing);
  • digital marketing and online sales channels (Amazing, Shaw Academy);
  • regional economic development (Flemish Government, OECD, InWEnt Germany, Assembly of European regions);
  • quantum techniques (Tadej Pretner);
  • systemic dynamics in organisations - systemic constellations in business (a licensed faciliator certified by the Institute for Systemic Constellations Slovenia in cooperation with Bert Hellinger Institute of the Netherlands).

Among others, she is a member of:

  • Advisory Board of the Cluster House – an umbrella organization of the Balkan and Black Sea Cluster Network;
  • TCI Network – The Competitiveness Institute Network;
  • ERENET – Entrepreneurhsip Research and Education Network of Central European Universities.

You can contact the trainer via phone, no. +386 40 790 000 or via e-mail: ir / @ / wotra.com.

personal website linkedin xing angellist    

In relation to the development of the online social identity, we also offer consulting and mentoring services tailored to individual customers, among others: 

  • reviewing the existing online identity, tools in use and related activities and making suggestions for improvements;
  • designing and developing a strategy for building an online social identity for an individual client, taking into account a particular purpose, product or service group, a target market and/or target group;
  • taking over the activities of building the online social identity of the client.

Visit our WOTRA website for more detailed information about our additional services.

Contact Us

Contact us if you are interested in training in your company or want to arrange training for your audience group in your or any other language and/or other country.

From our Past

Interviews made with the Slovenian successful exporters

Insight into the seminar on »More Inspiration«         

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