Course Title: Characteristics and Ecosystem of a Modern Online Shop and how to develop good online sales

Public courses announced: 27 November 2018 from 9:00 to 15:00

Registration Deadline and advance questions: 19 November 2018

The announced course will be held in Slovenian language.
Please, contact us in case you are interested in having the course in your company, in another language and/or in another country.

Main Topic: Marketing and Sales
Related Topics: Digital Economy, Internationalisation of Businesses

Seminar Code: WOC-004002-0001-EN

Venue: - the location will be announced 4 days before the start of the seminar -

Language: Slovenian

Other languages are available upon request (e.g. English, Croatian/Serbian/Bosnian or any other if requested)

The number of participants is limited. In the event of an excessive number of applications, we will announce additional dates.


Over 10 million online stores are active in the world, with more than 800,000 in Europe alone. This number is still growing, making it a great challenge for anyone who sells products and / or services online. Within the seminar workshop, the complex ecosystem of the online store will be presented, which will place the online retailer in front of other competitors. Simple online store solutions are no longer enough, especially for those who want to expand online sales to foreign markets.

The programme is intended for:

  • owners and executives in companies with their own online sales or with the desire to develop online sales or with the desire to extend existing online sales to foreign markets;
  • staff who are in charge of organizing sales and other marketing and sales professionals;
  • professionals in the field of international business operations.

The purpose of the training is to familiarize participants with the trends of modern online store and help them understand and plan their own ecosystem of modern online store in their specific case.

As in other business areas, many changes are taking place in the field of online sales, especially in terms of connecting/integrating the online store with many other business solutions and processes. By connecting it arises a complex ecosystem, which has to be planned and coordinated from the very beginning. A more connected, multifunctional, multi-channel system is in place, more competitive it is compared to other online stores that have not yet begun to implement such solutions.

Among other things, we will answer the following questions:

  • What connections and functionalities should a modern online store have and what solutions are already indicating in the future?
  • Are there any significant differences between an online store that should only operate in your domestic country and that should also work in other languages and for other markets?
  • What are the differences in the preparation of a product or service for individual online sales channels and what's important to know about this?
  • How to adjust business to modern digital trends and what additional skills and tools do you still need?

These are just a few of the questions that will be answered at the seminar.

After the seminar, you will:

  • have an insight into modern online shop solutions;
  • understand the importance of building an online ecosystem;
  • be able to identify for you and your products and services a number of digital sales channels;
  • be able to plan or optimize your online store development strategy.

Main topic: Marketing and Sales

In our work we come into contact with numerous companies offering various semi-products, products and services that are intended for sale to commercial entities, the public sector through public procurement and/or final consumers. Many of these companies’ products and services are not ready in the shape or form that is suitable or appropriate for marketing abroad, namely due to a lack of certificates, unfulfillment of standards, unsuitable price policies, unsuitable packaging, competitiveness regarding the design and functionality of the product or service, in addition to many other reasons. Even companies themselves often do not have the proper internal organisation or have inexperienced staff when it comes to selling on foreign markets.

With the rise in online sales, online social media and analytical tools for monitoring sales and visitor behaviour on websites, marketing and sales have become significantly more complex. Today, that means that in addition to the traditional sales channels, there are a large number of possible online marketing, advertising, and sales channels, as well as a wide selection of associated software tools available.

Our trainings reveal various aspects of marketing and sales in the international context.

Courses on "Marketing and sales" are developed modularly, separately by individual types of communication and sales channels, by product or service groups, by individual markets and/or by other criteria and received companies suggestions. On the topic of "Marketing and Sales" we also recommend other courses, among others:

Depending on the interest of the participants, additional modules may follow.

You can submit an application and up to 3 advance questions (but not legal questions) via the Registration Form or by replying to an electronic invitation, if you have received it. You can also call us during office hours. When registering, indicate for which course and date you apply (or course code), basic information about the participant and also about the organization, in the case that the payer is an organization.

The price of the course per individual participant depends on the location/country of performance, the number of participants, the duration of the course, the possible co-organization of the course with partners in each country and other circumstances. Therefore, the price will be known when an individual course is announced. Members of the CollaboVentures platform have a 10% discount on the net price of the course.

The price of the course usually includes: 

  • course materials and access to the forum or community group on the topic under discussion; 
  • free one-year access to advanced content of this WOTRA Focus - Development Navigator portal, from the day this accessibility to advanced content is enabled on the portal; 
  • 30 minutes of free consultations in the days after the course end on the subject of the course, for the company that registered the participant and under the following conditions: 
    • consultations are made via Skype after prior announcement and mutual date/hour agreement; 
    • free consultations from this title can be used only in the case of timely paid registration fee;
    • free consultations can be used no later than 6 months after the end of the course. This bonus falls due wholly within this period. 

Participants will also receive a Certificate of their participation at the course. 

You pay the fee in full before the course starts based on the received proforma invoice. We will forward the final invoice to your address after the course is ended.

Any termination of the course must be written and forwarded to the course organizer no later than ---. In case of timely cancellation we charge 15% of the administrative and organizational costs. We do not return the fee in the event of a subsequent cancellation, however the replacement of a participant from the same organization is possible.

Other conditions: We do not allow audio or video recording during the training.

Irena Rezec, M.Sc., MBA

IR 400x400

Irena Rezec is an experienced expert with more than 30 years of experience both in the public as well as in the private sector in Slovenia and abroad. She has gained experience and knowledge in the field of information solutions development, entrepreneurship, European and global business ecosystems, business collaboration and partnership approaches as well as in internationalisation of companies, all by obtaining the University (information systems) and Master's (international management) degree, by managing the Euro Info Cenre in Ljubljana (currently titled Enterprise Europe Network), by cooperating in various working groups in Slovenia and abroad, and within the last 16 years in the role of the Managing Director of the company WOTRA also by implementing a big number of consulting projects and seminars in Slovenia and other countries in the world. For the past 16 years, she has also regularly evaluated EU project proposals (EU H2020, URBACT, and other EU funds) in the fields of ICT and industrial clusters development, and occassionally in the field of urban and rural economic development.

In addition, she was in-depth training in:

  • collaborative relationships and partnership management (Rhythm of Business, OECD, Chamber of Commerce of Eastern Flanders);
  • open and systematic innovation (CREAX, ECSB);
  • digital marketing and online sales channels (Amazing);
  • regional economic development (Flemish Government, OECD, InWEnt Germany, Assembly of European regions);
  • quantum techniques (Tadej Pretner);
  • systemic dynamics in organisations - systemic constellations in business (a licensed faciliator certified by the Institute for Systemic Constellations Slovenia in cooperation with Bert Hellinger Institute of the Netherlands).

Among others, she is a member of:

  • Advisory Board of the Cluster House – an umbrella organization of the Balkan and Black Sea Cluster Network;
  • TCI Network – The Competitiveness Institute Network;
  • ERENET – Entrepreneurhsip Research and Education Network of Central European Universities.

You can contact the trainer via phone, no. +386 40 790 000 or via e-mail: irena / @ /

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As regards the development of the ecosystem of modern online shop and digital sales channels, we also offer consulting services tailored to each client, including:

  • designing and developing an online (and/or traditional) sales strategy for an individual client, taking into account the diversity of sales channels and, where appropriate, for a particular purpose, an individual product group or service, an individual market and/or target group;
  • reviewing and evaluating the existing solution and preparing proposals for renewal or improvements;
  • taking over the management of an online shop development project in your company;
  • co-ordination of the development or renewal of the online shop with a development team;
  • mentoring your team in the process of online shop development or its renewal.

For more information on our additional services, visit the WOTRA website.


Characteristics and Ecosystem of a Modern Online Shop

The announced course will be held in Slovenian language.
Please, contact us in case you are interested in having the course in your company, in another language and/or in another country.


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  There are over 10 million active online shops in the world, and over 800.000 in Europe. The online shops are dispersed all over Europe, a great share of these online shops belongs to Germany, United Kingdom and the Netherlands.[1] The large number of online shops put the individual online retailer in a unenviable position, meaning they have to find methods to increase the recognisability of their online shops.