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WOTRA Focus - Development Navigator

T: +44 7943 616 399  |  T: +386 40 790 000

Are you searching for crowdfunding supporters?


In case you are (pre-)launching your Kickstarter, Indiegogo or any other crowdfunding campaign the names of those who regularly fund similar campaigns are at most important. It is recommended to choose between two options, i.e. (1) either to find a reliable service provider who would spread the word about your campaign via various media in the sector and on the markets you would prefer the most or (2) to find and use a reliable source of information by yourself.

In case, you would like to run the campaign by youself, I recommend you to use the “Krowdster” tools, among others,

  • Crowdfunding Backer Directory with the world’s largest database of backers and super backers on Kickstarter and Indiegogo. In addition, selected users from any category in Backer Directory can be used also in your Twitter Marketing campaign.
  • Media Lists which can be individually compiled for you based on your selected criteria, e.g. media type, country (UK/US) and keywords. While the media lists of Krowdster are limited to the US and UK market, we at WOTRA can  spread the word among European and South-Eastern European countries media.
  • Press Release Distribution across US media sites covered by Krowdster services, EU and South-Eastern European market covered by WOTRA services.
  • Twitter marketing, which enables automatic distribution of messages via Twitter to targeted individuals with aims to build rich followers base of backers and active supporters in Kickstarter or Indiegogo campaigns.

  • Kickstarter or Indiegogo supporters can also be reached through targeted Facebook ads with the help of the "Facebook Audience" tool.
  • Viral Contest launching to reach drastically higher social media-driven subscription levels.

As it is evident from the above WOTRA can offer additional range of services on the top of those available via Krowdster. Even more, we at WOTRA offer a range of services to those who would like to promote products and services for various purposes and markets, and in varoius commercialisation stages. Which practically means, that we can help you not only with your Kickstarter or Indiegogo campaign but also in the process of marketing and sales, especially on EU market and in South-Eastern European countries.

Follow the Krowdster links above or contact WOTRA office for more details about WOTRA services.


Advisory Services

We provide the following professional services to our clients:

  • help with realising your project ideas in accordance with the strategic development objectives of a certain organization;
  • identifying appropriate EU programmes and, if necessary, finding additional funding sources;
  • help with preparing project documentation that complies with conditions of the call and/or demands of other funding options;
  • project planning, management, monitoring and controlling project implementation;
  • professional advice about using the most suitable information sources, software and techniques throughout the process of preparing, implementing and monitoring a project;
  • integrating a certain project idea or subject matter into an organization’s strategy and vision and establishing links with local and foreign partners and experts;
  • developing and implementing a strategy for marketing project results.

For more information contact us by telephone or via the »Enquiry Form«.


Trainings about European and other grants are only organized for closed groups on the request of an individual client. This means the content and duration are agreed with each client individually. We can alone or in collaboration with partners organize a half-day, one-day or a several-day seminar in the form of lectures and workshops at a location determined by the client and/or in combination with web seminars and consultations. At the client’s request this is often followed by mentoring during the preparation of the application file. Our main goals of such trainings, i.e. to teach clients to start thinking about projects independently, to know how to define them correctly as well as prepare and manage them, is thus achieved.

For more information contact us by telephone or via the »Enquiry Form«.

Useful Links

About the Author

Irena Rezec, M.Sc., MBA

IR 400x400Irena Rezec is an experienced expert with more than 30 years of experience both in the public as well as in the private sector in Slovenia and abroad. She has gained experience and knowledge in the field of information solutions development, entrepreneurship, European and global business ecosystems, business collaboration and partnership approaches as well as in internationalisation of companies, all by obtaining the University (information systems) and Master's (international management) degree, by managing the Euro Info Cenre in Ljubljana (currently titled Enterprise Europe Network), by cooperating in various working groups in Slovenia and abroad, and within the last 16 years in the role of the Managing Director of the company WOTRA also by implementing a big number of consulting projects and seminars in Slovenia and other countries in the world. For the past 16 years, she has also regularly evaluated EU project proposals (EU H2020, URBACT, and other EU funds) in the fields of ICT and industrial clusters development, and occassionally in the field of urban and rural economic development.

In addition, she was in-depth training in:

  • collaborative relationships and partnership management (Rhythm of Business, OECD, Chamber of Commerce of Eastern Flanders);
  • open and systematic innovation (CREAX, ECSB);
  • digital marketing and online sales channels (Amazing);
  • regional economic development (Flemish Government, OECD, InWEnt Germany, Assembly of European regions);
  • quantum techniques (Tadej Pretner);
  • systemic dynamics in organisations - systemic constellations in business (a licensed faciliator certified by the Institute for Systemic Constellations Slovenia in cooperation with Bert Hellinger Institute of the Netherlands).

Among others, she is a member of:

  • Advisory Board of the Cluster House – an umbrella organization of the Balkan and Black Sea Cluster Network;
  • TCI Network– The Competitiveness Institute Network;
  • Association of Industrialists and Entrepreneurs of Slovenia which is a member of the ICIE Congress – International Congress of Industrialists and Entrepreneurs;
  • ERENET – Entrepreneurhsip Research and Education Network of Central European Universities.
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